Excellent item about women's obsession with her waist over the years.
Note: Probably filmed in the Pathe Studio.
C/Us of newspaper cuttings asking people to hand over unwanted waste such as old rubber. The commentator says that if you are a "woman you'll be interested in the other kind of waist." M/S of bust with old fashioned corset attached to it. M/S of four women wearing old fashioned dresses. The dresses fade away to reveal the ladies' old fashioned underwear. Comical L/S of man in drag attempting to get himself into a corset. Newspaper advertisements for corsets. Diagrams of women dressed in Gibson style underwear and nighties.
Another comical scene with man dressed in old farmer's clothes. He sit next to a country girl and asks if he can put his arm around the young lady. Several good French drawing at the lengths French women went too to hide their waists. M/S of woman in underwear. The commentator gives out the ideal measurements for a woman which includes a bust of 37 inches and a waist of 24 inches. Several diagrammatical shots by Joe Noble explaining how a woman's waist should be measured today. M/S of woman in underwear gyrating her hips.