London firemen deal with a blaze at the head office of an insurance company.
Full title reads: "London. The 'Prudential' Blaze. No one hurt - thanks to promptitude of the Fire Brigade & splendid discipline of over 4,000 workers."
High angle street scenes in London. Buses drive up and down the road. People are crowded on one side of the road while fire engines are gathered outside a building on the other side. The building is the head office of the Prudential Insurance Company.
Shot of turntable ladders and other fire appliances. Firemen are climbing up the ladders towards the upper floors of the building.
Closer shot of a fireman climbing off the end of the ladder to join his colleagues on the roof. The firemen have to break through the tiles with their hand axes. A fireman stands on the end of the ladder - it wobbles.
C/U firemen standing at the base of the ladder looking up. More shots of the firemen on the roof. Firemen spray water from hoses onto the building.
Firemen wearing breathing apparatus stand in the street. More shots of the firemen on the roof.
The voiceover notes that "The building was fully insured - but not with the Prudential."