Donald Sinden is one of the judges who choose Valerie Martin as 'Miss New Brighton'.
Titles read: "NEW BRIGHTON - SHE'S A BEAUTY".
Various shots of bathing beauties parading about an outdoor swimming pool on a windy but sunny day. The girls are all wearing swimsuits and white stilettos. M/S of judges John Spitzer (PR man for Moss Empires), variety star / ventriloquist Arthur Worsley and film star actor Donald Sinden (with beard).
Among the contestants seen are Valerie Martin, Jill Astbury (wearing a fab striped, one-shoulder swimsuit - very 2001), Merle White ("a hairdresser - like a trim, chaps?" says commentator), Ann Thelwell, and Delyse Humphreys. The Mayor of New Brighton and his party look on.
Valerie Martin is announced the winner - she looks startled, checks the number on the card she is holding then hugs Merle White who is standing beside her. Merle comes second. The audience applauds. Valerie (wearing winner's sash and holding a trophy cup), Merle and Joy Black all pose together.
Programme and notes on file.