A Ministry of Information trailer. A family are shown how saving fuel in the home can help with industry and the war effort
Title reads: "M of I - Government Official"
Ministry of Information public information trailer
GV a family at home. The father is making up the fire, the women are preparing a cooked meal and ironing. A man dressed as a wizard (a very home made looking outfit!) appears in the middle of the room. 'I am the fuel demon' he announces. 'and I have come to inform you that this waste must stop'. CU the well stocked fire in the hearth, cut to factory chimneys with the smoke reversing inside. CU a kettle and saucepan on the gas cooker, cut to factory machinery oven as the flames decrease. Voice-over: 'Waste means want' CU dynamos. CU Steam train. CU army tanks. Voice-over 'Fuel wanted for the war' MS the Magician 'Go easy on the gas' he points to the cooker. CU the factory chimneys smoking again. MS the magician points his wand at a lamp which goes out as he says 'Economise on electric light' Cut to the factory furnace flames increasing. Voice over 'consume less coal'. The hearth fire goes out. Cut to the steam train.
GV the magician and family. 'When in doubt go with out' he says before disappearing in a puff of smoke. The family think they can smell burning. CU the iron which has singed a cloth. Next to it is a business card which reads 'Demon Fuel representing the ministry of Fuel and Power, SW1'
NB: item was originally part of Gazette issue 42/97.