Various ladies model Pringle fashions around London whilst camerawoman films them.
M/S fashion reporter chatting to two models, Molly Frith and Jean Dawney, by a fruit stall in Shepherd's Market. Various shots as she films them with a cine camera. Various shots of Molly in her sweater and tartan slacks, and Jean in her contrasting twinset, camera pans up her. Reporter thanks them and walks along, various shots as she walks down the street. M/S of Sylvia Shelley looking at fashion magazines in Bond St. The reporter walks up to her and chats. Various shots as she films Sylvia in her yarn suit, pan down the dress.
Various shots as she then films Heather Jeffrey, camera pans down her rib stitch skirt. M/S Heather smiling. Various shots of Liz Hamilton in mink, various shots as she is filmed and the camera pans down her. The photographer then asks Audrey White if she can film her. She takes her position and camera pans down her casual jacket with elasticated waist. M/S as the reporter walks up to Audrey and they chat.