Shopping for large ladies and Miss Fat and Beautiful contest held in London department store.
Title reads: "Plump and Lovely".
Miss Fat and Beautiful Contest. Various shots overweight women window shopping in Oxford Street. Panning shot an outsize mannequin in shop window wearing dress. C/U ticket on dress "48 Hips". C/U fat women looking in shop window. Interior of shop. Various shots plump woman trying on coat which doesn't fit her. A shop assistant shows her an outsized coat which fits her perfectly. The assistant then passes her a pair of enormous knickers. The large lady holds up the large bloomers.
Interior of department store, Barkers of Kensington. Various shots of large ladies taking part in "Miss Fat and Beautiful" beauty contest. Contestants are Mrs. Mary Ramsden from Leeds, Mrs. Marie Burgess from Bath, Mrs. Joan Gronert from Nottingham, Mrs. Dorothy Waugh aged 32 from Scotland, Mrs. Helen Thomas from Birmingham, Miss Leonore Hoyle from Blackburn. The winner is Mrs. Waugh - we see her wearing the winner's sash and holding bouquet.