A heat wave in England sees people trying out a variety of ways to keep cool.
Item title reads - Phew! All Britain sizzles in the torrid sunshine.
Intertitle - 'New records every day at Negretti and Zambra's.'
A man walks up onto a roof and mops his brow, he opens a box. M/S as he checks the thermometers inside. M/S of a sign saying 'Open Air Swimming Pool', M/S of the queue outside, the camera pans across it. M/S of people playing and having fun in the pool, the camera pans across, a little child jumps in.
Intertitle - 'Every seaside resort crowded.' L/S of a beach, many people are sat on deck chairs and sand.
Intertitle - 'Little Londoners flock to river banks.' Children play on the banks of the river, the camera pans over them as they splash about.
Intertitle - Remember there are others hotter than yourself....' Two men stand in the cab of a train mopping their faces and looking miserable. M/S of a man working on a car, he gets his handkerchief out and mops his head.
Intertitle - '...the great problem - how to keep cool.' M/S of two men drinking beer out of pint glasses, barrels are stacked up behind them. Two little children sit under an umbrella and share a glass of water. M/S as a man throws a big block of ice up in the street and lets it smash, children run up to it and grab pieces from it. Four little boys lick their block of ice.
Intertitle - '...and finally, this is offered to assist you to successfully say - "every day I get cooler and cooler!" - the intertitle has drawings of icicles hanging from the top.