A man buys his daughter a Morris 10 motorcar and describes to her how it is made.
Title reads: "The Gift" Devised and Produced by Morris Motors Limited - Cine Department Cowley.
A man buys his daughter an Morris 10 motorcar and describes to her how it is made.
Mother and daughter see Father arrive with a new car. Daughter is proud of her present. Father and daughter sit down in garden and he talks of his visit to the Morris factory.
Factory scenes as steel is made in furnaces. Metal workers pour out molten metal. Metal is poured in moulds. Red hot steel ingots are taken to the rolling mill to be flattened out. It is finally turned into a sheet of metal and cooled. The sheet is further rolled and squashed until it is quite thin. The sheet is finally stretched and cleaned.
VS presses shape the metal panels for the cars. Pressed car parts move off to the body assembly shop. Parts of the cars assembled. Flash welders are used to make some joints.
VS assembly of the car. Parts are brought together and welded into place. More part are put in place and the car starts to take shape. Many of the welds are now sanded down. Hot solder is now used to fill in the many joints on the car body. VS of the near completed bodies being moved along on a conveyor belt. The doors and other parts are fitted.
VS of cars being painted and rubbed down until final coat is applied. Body trim and interior is fitted. Windscreens, seats, lights etc are fitted. The axles and exhausts are fitted from underneath. The engine is lowered into place and fitted. Various components are taken from stores alongside the production lines. The radiators are fitted and then the electrics. The final bits of body work are fitted and then the wheel are put in place and it rolls of the line.
On the finishing line the seats and carpets are put into place. Father goes back to the new car and daughter says how nice it will be to know you are surrounded by steel.