A look at the new utility dresses designed to be economic and practical.
Modes for million.
Location of events unknown, probably London.
M/S of a woman modelling a utility dress. Various shots as Norman Hartnell draws the designs for the new dress. M/S as a man cuts out the patterns which have 120 variations. Various shots as the cloth is cut. L/S of girls in factories sewing the dresses which are limited in the amount of buttonholes, pleats and pockets they are allowed to have. A buyer looks over them. L/S of the finished dresses on racks. They have rip proof seams and reinforced shoulders. Various shots as mannequins model the dresses. M/S as camera pans across them.