Government trailer showing the groups of people that are guaranteed a daily ration of milk.
Titles read: "GOVERNMENT OFFICIAL FILM - WHERE'S THAT MILK?"
Trailer telling of milk needs and detailing the groups of people guaranteed a daily ration of milk.
Animated graph diagram shows how the production of milk falls in the winter months. Pan across a classroom full of young children, drinking milk from pint bottles at their desks. Children play in a playground. A girl claps hands with her mother. Voiceover says that in addition to babies, young children and their mothers being guaranteed their milk quota, this year there are two new groups included. Titles read: "THE GROWING CHILD AND THE ADOLESCENT - THE INVALID - 5 MILLION PINTS A DAY".
Tracking shot past a group of children who give thumbs up and 'V for Victory' signs to the camera. Woman in hospital bed with a thermometer in her mouth. Brief shots of a young woman working in a factory, operating and oiling heavy machinery. C/U of the same girl drinking a glass of milk. A young man does same. Small children drinking milk. Voiceover says "They must have it and you can do with less".