SV. Man wearing new fashion displaying jacket. Hand showing two top buttons done up and others left undone. He pulls back jacket and shows embroidered waistcoat. CU. Hand pointing out flapless side pocket and turned up cuff on sleeve.
GV. St. James' Palace. SV. Angle shot, St. James' Palace. LV. Changing of the guard ceremony. CU. Man in bowler hat looking on. SCU. Towards, two Guardsmen with standards, pan down to feet as they are about to turn and go back to top of parade ground.
SV. Man wearing bowler hat paying off taxi driver, pan as he walks towards Guards' Club. CU. Porch of building, pan down to young man standing in doorway and hailing taxi. SV. Pan, young man in bowler hat walking along street. SV. Towards, pan, young man in bowler hat walking along street.
SV. St. James' Street nameplate. SV. Top view, tailor sewing. Mr Bill Taylor walks forward and shows sketch of new suit - Mr Taylor is clothes designer. CU. Mr Taylor. CU. Sketch of new fashion. CU. Mr Taylor. CU. Man's hands marking out cuff.
SV. Young man walking into Locks Hatters in St. James' Street and is greeted by salesman. SV. Man crating hats for export. CU.' New York' label. CU. 'Northern Rhodesia' label. CU. Stacked hat boxes, pan to salesman taking bowler from box. He gives it to young man to put on. CU. Salesman adjusting hat. FCU. Young man adjusts hat himself and smiles.
CU. Waistcoats being shown over arm. SV. Film star and comedian Terry-Thomas and several other men looking at new fashions - male models walking around displaying new suits. CU. Back view, away from camera, man wearing new fashion walking into room, accompanied by Mr Taylor, the designer. CU. Terry-Thomas, pan to Mr Taylor and model, pan down suit to show new turned up cuff. CU. Hands, showing lapels and flap on top pocket. CU. Man showing fob.
SV. Mr Dale Cavanagh wearing frilled cuffs and front, sitting in corner with woman friend. CU. Hand with frilly cuff holding glass. CU. Woman, pan to Dale Cavanagh. CU. Frilly shirt, pan down to cuff.