The City, London.

M/S of a woman entering a wide doorway into a large room in the London showroom of the Linoleum Manufacturing Company. The room is furnished with a few armchairs and pot plants. On the wall is an elaborate mural depicting the fire of London. Panning shot follows the woman as she wanders around the room. C/U of the woman looking at the mural created by Anna Zinkeisen. C/U of a portrait of Charles the second incorporated into the mural. The woman is touching the mural with her hand. C/U of the woman's face. The narrator reveals that this mural is in fact made entirely from lino. C/U of Charles the second on horseback.

M/S of an artist studio. The artist, Eva Castle, is seated in front on a lino picture of a cherub propped up on an easel. On her lap she is painting a water-colour of a cherub. She occasionally dips her brush in the water and paints laid out on the coffee table next to her. Behind her are rolls of lino of various shades and patterns leaning against the walls. C/U of Eva working at her painting and looking up at the lino cherub. C/U of Eva's face. C/U of the painting. Eva finishes the painting and leans against the base of the easel to compare it with the lino cherub. Eva picks up a pile of different coloured lino samples, holds them up to the cherub, selects one and makes a note on it.

High angle M/S of an almost unfurnished room. An artist is working on a lino rug which is decorated with a bowl of fruit. Strips of discarded lino surround the work in progress. A designer for the Linoleum Manufacturing Company, Barclay More, is kneeling on the rug using a knife to cut a small piece of lino. C/U of a piece of red lino being cut into shape. C/U of the piece of red lino being placed to complete a cherry on the lino rug pattern. C/U of Barclay poking the piece into place. Top shot of the lino rug as the artist gets up and walks away - according to the narrator "a floor really is the fifth wall of a room and not to be overlooked in interior decorating".

M/S of a boy, David Robinson, aged ten, pinning a picture to a notice board made from lino. M/S of David standing in front of his notice board in his bedroom. The room is of a very contemporary design and contains a lot of brightly coloured lino. David walks across the room to his train set - the country scenery the rails run across is also made from lino. M/S of David playing with his trains. Top shot of the lino train set.

M/S of a little girl, Michelle Aslanaff, aged six, playing in her bedroom with a stuffed dog on wheels. The bedroom floor is covered in red, blue and yellow stripes of lino. C/U of a circus scene cut from lino and stuck to the wall. C/U of a lino clown.

M/S of a child's very modern playroom - it belongs to Sebastian Conran, son of the furniture designer, Terrance Conran, who also designed the room. Top shot of a black piece of lino on the floor of the room covered with chalk drawings.

M/S of two men, Robert Carrier and Oliver Lawson Dick, directors of the Linoleum Manufacturing Company, sitting at a card table. On the table is a chess board made from - yes, you've guessed it - lino! Top shot of the lino chess board in use.

M/S of a woman, May Routh, sitting on the floor gluing lino surfaces to triangular tables. Top shot of a triangular table as May smoothes down the lino. May arranges four of the triangle shaped tables to form a square. According to the narrator psychologists have proved that bright colours have emotional value - "today, the modern housewife can use this knowledge of home psychology when she is choosing a new colour scheme".

M/S of May entering a dining room and opening up a yellow lino covered folding table. C/U top shot of cutlery being laid on the yellow table.

M/S of a white kitchen unit. Tilt down to the floor and a lino mosaic of a turkey.