Great film showing amusing and bizarre contraptions used for perming and drying hair in 1933.
THIS DIGIBETA VERSION HAS BEEN MADE FROM THE PRINT - VERSION ON TAPE *PM0974* WILL PROBABLY BE BETTER QUALITY AS TAKEN FROM THE NEGATIVE.
"The modern hairdresser must be a mechanic as well as an artist - judging by the variety of contrivances used in this Swedish exhibition." Unusual tracking shot of a line of women having perming curlers put into their hair by men in white coats. Closer shot of same - again moving. Another panning shot, this time showing women being attached to strange perming machines - metal clamps are attached to their curlers which in turn are attached to some kind of heating device by wires. Camera moves along a row of women having their perms. C/U of one woman attached to a machine. She smiles at the camera. C/U of another woman having the clamps attached. C/U of woman having her curlers taken out. Her hair is super curly.
C/U of woman in an extraordinary hair drying device. Very high tech and sci fi! It is made of shiny metal. Modernistic. "The glazed coiffure - fashion's latest cry." C/U of woman with a very ornate hairstyle incorporating kiss curls which are painted with some kind of hair colouring. The woman turns to show the mass of highly lacquered curls at the back of her head. "Here's a novelty for the children" M/S of young girl having her hair cut - she is sitting in a model boat. M/S of another girl (or possibly the same one) having her hair cut sitting inside a model car. Very cute.
Was an item in Eve's Film Review issue number 611.
Note: excellent item showing weird and wonderful contraptions for hairdressers of the past.
Safety print exists.