Various glamorous designs disguise hearing aids for women - antiquated hearing aids are a contrast.
Shepherd's Market, London.
Modern hearing aids are contrasted with old fashioned ear trumpets. C/Us of man in a dressing gown holding an ear trumpet to his ear. A woman shouts into the ear trumpet. He takes it out of his ear then puts his finger in his ear wiggling it around.
C/U of woman in white lace vintage blouse looking at a silver ear trumpet. She picks up an antique hearing device - a golden shell shaped piece which fits into the ear. She holds it up to her ear.
Various modern hearing aid devices are shown. They are all decorated to disguise the fact that they are hearing aids. A woman shows the workings of a hearing aid attached to a child's Alice band. C/U of young girl having the Alice band fitted. Narrator explains how one woman in ten doesn't hear as well as she should do but would probably refuse to wear a hearing aid on principle.
C/U of glamorous woman putting on a rhinestone decorated hearing aid. Looks like a fancy earring. C/U of the hearing aid being attached to the back of a woman's hair, her hair is arranged over the top to hide the device. M/S of the glamour girl posing wearing her hearing aid earrings. C/U of another glamorous woman who wears an ornate floral head-dress. C/U of her ear showing the hearing aid device. She arranges her hair with her fingers to hide the hearing aid.
C/U of the man seen earlier looking at a walking stick which incorporates a hearing aid. Woman demonstrates an antiquated valve aid hearing device. She is the designer Sheila Ingram. She demonstrates the very latest hearing aid which has a tiny battery inside. Finally, an apparently ordinary pair of spectacles incorporate a hearing aid.
Note: the hearing aid consultants featured are Sheila and Stanley Ingram. According to paperwork "such a nice young couple."