Hat design competition by Sunday Pictorial results in two winning designs made up in Bond St.
Item title reads - Headline hats!
M/S of a page of the Sunday Pictorial showing ideas for hats. M/S of the thousands of ideas people have sent in for the competition to find more. M/S's of Norah Alexander and Barbara Back sorting through the ideas.
M/S of Norah with Bond street milliner Miss Swerling. They look at the final selection of designs and discuss them. They are finally narrowed down to two, one based on a flame-thrower and the other on a British tank. Various shots as the designs are made up with muslin, feathers and ribbon amongst other things. C/U's as Pat Leonard and Greta Gynt model them, two soldiers come in and escort them off, the girls wink at the camera.