Men having their hair waved and ladies permed.
LS hall. MS exhibition stand. CU man having hair dried in a wave and combed. Women having hair set (MS). CU crowd watching. MS of woman having 90 minute Superma perm which is half the time of ordinary perm. CU of perm demonstrated pads being applied clips being put in position. MCU CU & top shot of man with straight hair having blow wave (looks very shiny too). CU Mr Mansi hairdresser showing scissors tie-pin. CU of man being shown hair in mirrors. CU women onlookers. MS girl finishing 90 minute perm removing her from under dryer. CU Hair net being removed combing out hair and of finished perm on Joan Thurley from Chiswick. CU of models with 90 minute perms.