London.

Guns are tailor made for customers at a West End gunsmith. Various shots of a customer testing a gun for size and the gunsmith altering the angle of the stock in relation to the barrel. The gunsmith uses an adjustable gun issued only for fitting customers.

Various shots of the gunsmith measuring and altering the gun. We then see men in the workshop tailor making a gun. Various shots of a craftsman at work. His name is Arthur Gwynn. We see how specialised gun making is as narrator explains how long it takes. Ebenezer Hands - 68 years old - works on another gun. Several different men are seen at work on the guns. Charlie Ganderton tests the ejectors and trigger pressure.

The gunsmith feels that the human eye is more accurate than a machine. Narrator states: "sporting guns will last a lifetime if looked after... symbols of the best in British craftsmanship..."