Mr Frank Lincoln serves fish and chips at 1914 prices to local pensioners to celebrate his 40th wedding anniversary.

Hayes, Middlesex.

C/U Kitchener poster "Your Country Needs You" from the First World War. Various shots of various food, fruit and sweets labelled at 1914 prices. M/S as a group of young boys run up to the shop window and point at the food and prices. M/S as vintage car rolls up and stops, an elderly lady waves from it. M/S man playing barrel organ in the street, M/S monkey sitting on top. M/S as pensioners walk into the fish and chip shop. Various shots as the staff serve the customers in the packed shop. M/S as woman puts flower in pensioner's coat lapel. M/S as woman in wheelchair wheels up with her plate and is handed the parcel over the counter. M/S as man fills bags with chips. C/U handing over chips and taking money. C/U cash register. M/S coins on counter. C/U fish and chips being put into bag. M/S people crowded outside his shop "Lincoln and Sons Ltd".