Mannequins show off the latest beachwear designed by Louis London in the studio.
Titles read: "FASHION FEATURE".
London, probably Pathe Studio.
Various shots show models on a beach set showing off the latest beach fashions designed by Louis London.
A pretty brunette sits in a deckchair wearing a black and white striped two-piece bathing suit. Another model in a rayon two-piece playsuit waves to someone off camera. The same girl wears a rather mannish 'slack suit' in a dark colour with a light blouse underneath. She smokes a cigarette and watches as the other girl shows off her Irish Linen playsuit with detachable skirt (this sequence could suggest lesbianism / lesbians).
Final outfits are another slack suit - this one not so masculine - and a black and white striped mogashel playsuit.