Grocer Jack Whitfield runs a club to sell goods at cost price. Whyteleafe. Surrey.
Cost price grocer.
Jack Whitfield brings grocery prices down in his shop by charging coppers to join the club and take part. Whyteleafe, Surrey.
C/U notice "Fruit and Greengrocery at cost price". C/U's of walnuts, chestnuts, apples, almonds and lemons showing comparison in prices. M/S women queuing outside shop, man walks through door with sack of vegetables. M/S inside shop, grocer Jack Whitfield serves a woman, he shows her a list on the wall. C/U as Jack writes her name on a card and hands it to the woman who walks out of picture. M/S as he serves a woman with brussel sprouts, he puts them on scales then transfers them to shopping basket, she pays and walks out of picture. M/S as a woman buys cabbage, C/U notice on cabbage "1 1/2d each club price, 7d. each, retails". He puts cabbage in woman's basket, C/U of woman putting the money into his hand.