Item urging people to order their coal early and substitute 10% for coke or anthracite.
Titles read: "M OF I GOVERNMENT OFFICIAL".
Title: "COAL" superimposed over shot of a steam train racing along a railway track.
Brief shots of aircraft factories and warships at sea as commentator urges us to save coal.
In a studio set of a living room a middle-aged couple listening to commentator on the radio argue about saving coal, wondering what they are to use for fuel in the winter. The commentator starts to talk to them through the radio, encouraging them to order their coal now (for winter) and make 10% of it coke or anthracite. The woman asks if coke can make a really good fire and the voice explains how to get the best results from it. We magically see a fire appear in their fireplace.
When the voice has finished, the radio disappears too. The man says "Oi! What about our radio? We want to hear ITMA!". Superimposed over shot of the fire are the words: "But don't forget ORDER YOUR WINTER FUEL NOW and TAKE 10% in COKE OR ANTHRACITE".
Note: according to paperwork, the trailer that accompanied this issue was about salvage - with a rhyming or sung commentary; see separate record. This 'Coal' trailer may belong to a different issue.