British theme week in Milan to encourage Italians to buy British - colour item.
This item is in colour.
Title reads: "BRITISH WEEK IN MILAN".
Pan from modern sculpture to various shots of Milan Cathedral. Various shots of traffic in the Piazza Duomo. British flags fly in the square, some from the exhibition building. Various shots shop window displays promoting British made goods, one is aimed at Italian youth and show off Mary Quant clothing.
M/S group of British and Italian policemen walking towards camera. Various shots crowds looking at red double-decker buses in square, group of choirboys look at them. M/S British policeman, Tom Saunders, signing autograph for Italian ladies. L/S of Lord Mayor of London, Sir James Miller, giving speech to crowd from rostrum. Behind him is a gigantic box decorated with Union Jacks, the box opens and out fly lots of balloons. Various shots Sir James with Mayor of Milan visiting a dome exhibit in the square - it is the "City of London Pavilion". C/U Italian Carabinieri saluting. Crowds go into the pavilion.
L/S exhibition building. L/S Douglas Jay, President of the Board of Trade, looking at the exhibition. C/U Jay. Panning shot kitchen and bathroom exhibits; people look at sunken baths. People looking at latest hi-fi equipment. L/S whisky bar with 47 varieties of Scotch. C/U Sir James. C/U pint of beer being pulled from the pump. Various shots Sir James and the Mayor of Milan toasting each other.
Exterior: British flags at entrance to Galleria shopping arcade, pan down to people shopping. C/U man holding small boy. M/S statue of Eros. Tracking shot back to crowds milling about arcade looking at Eros.