Ladbroke's, Britain's biggest bookmakers, who proudly boast they will accept a bet on anything that moves, have made French Socialist leader Francois Mitterrand favourite in the betting on the French Presidential election.
GV Ladbroke's betting office
GV Betting board with presidential candidates
SV & CU Betting clerk at work (2 shots)
SV Woman clerk accept GBP 50 bet on Chaban-Delmas
SV Reporter asked Mr. Ron Pollard about odds (at 24 feet)
VISNEWS REPORTER MIKE McIVOR
REPORTER "This is the first day that the odds have gone up. How do you arrive at the odds that are posted on the board behind us?"
POLLARD: "Well when we bet on anything the first price happens to be just the opinion of the person that's issuing it which in this case happens to be myself. And I connected as many French people as I know as possible. I went to France on Sunday and spoke to people there and also have contacted journalists in England and have come up with the first price list."
REPORTER: "Will these odds vary and what will make them vary as the campaign goes on?"
POLLARD: "There's only one thing really that will make them vary and that's money -- that's up to the time of the first round of course on May 5. Following that when we're down as I understand to only two runners we will readjust at that time."
REPORTER: "How did you arrive at Mr. Mitterrand as having even odds?"
POLLARD: "Well as I understand It Mr. Mitterrand represents the left in France and he's virtually the only left wing candidate in the field. Whereas on the other side of the fence you have the Gaullists who are having a little battle between themselves."
Initials BB/1710 RS/MR/BB/1721
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Background: Ladbroke's, Britain's biggest bookmakers, who proudly boast they will accept a bet on anything that moves, have made French Socialist leader Francois Mitterrand favourite in the betting on the French Presidential election.
The socialist leader has moved from odds of 5-1 against to be an even money choice.
Ladbroke's, who are at the moment also accepting bets on who will be the next Archbishop of Canterbury, on whether Richard Nixon will complete his term of office, and on the date of the next British General election, are anticipating greater interest in their french Presidential betting this time because of British E.E.C. difficulties and the possibility of a left wing candidate winning.
Ladbroke's director Ron Pollard talked to journalists and visited France before setting the odds. The man the company sends to Paris to pick up racing tips has also been doing a little political investigation on the side.
Former Gaullist Prime Minister M. Chaban-Delmas, who had ben even money was quoted on Wednesday at 5-4. Finance Minister Valery Giscard d'Eetaing comes next at 5-1 with National Assembly President Edgar Foure at 7-1 and al other candidates 33-1.
The fist bet when the odds were posted came from a British journalist working in France.
Ladbroke's took nearly GBP million (2.4 million U.S. dollars) in bets on the last British General Election.
SYNOPSIS: The betting room in Ladbroke's -- Britain's biggest bookmakers. The last gamble is on the outcome of the French Presidential election. Socialist leader Francois Mitterrand soon emerged as favourite.
But former Prime Minister Jacques Chaban-Delmas was running him very close. Ladbroke's proudly boast they'll accept bets on anything that Moves. They'll give odds on whether Richard Nixon will complete his term of office or on who will be next Archbishop of Canterbury.
Here a fifty pound telephone bet is placed on Monsieur Chaban-Delmas. Ladbroke's are expecting increased interest on this French Presidential election.
Ladbroke's director Ron Pollard was asked how he fixed the odds.