Visitors to a Japanese Trade Fair in Sao Paulo, Brazil, found some vivid contrasts. At?
GV EXT Exhibition hall (2 shots)
GV Dignitaries watch as ambassador opens fair (5 shots)
CU Coloured lights, PULL OUT TO GV Hall
SV Tape recorder
GV Sweet making machine
GV Japanese girl performs tea ceremony
SV Guests drink tea
GV Video-phone tried out by visitors
GV Textile machinery
GV EXT Car-parking tower
Initials ESP/1338 ESP/1357
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Background: Visitors to a Japanese Trade Fair in Sao Paulo, Brazil, found some vivid contrasts. At one stand they could use the latest video-phones to talk to (and see) other guests; at another they were able to partake of tea prepared in the ancient ceremony associated with the historical splendours of Japan.
The fair is the largest ever mounted outside Japan, and indicates Japanese interest in the potential markets in Brazil. It took three years to plan, and 100 firms are exhibiting a total of 200,000 products worth four-million US dollars (1.6 million pounds sterling). The fair opened on March 26, and runs to April 8.
Japanese capital has been pouring into Brazil, which welcomes foreign investment. Last year alone, an estimated influx of yen worth about 600 million US dollars (250 million pounds sterling) backed up the Japanese interest in Brazil. Many firms are not just importing -- they are forming partnerships with Brazilian firms to found bases for conquering the South and Central American markets.
SYNOPSIS: At an exhibition hall in Sao Paulo, Brazil, the largest overseas exhibition Japanese exporters have ever mounted has opened.
Government officials from Japan were among the audience when Japanese Ambassador Shigeru Nakamura opened the fair. It's taken three years to plan. There are three hundred firms taking part, and it's been estimated the 200,000 products on show are worth 4 million dollars.
The fair highlights the interest Japanese big business is showing in Brazil. Last year alone, an estimated 600 million dollars worth of Japanese capital was poured into Brazil. Many firms have been forming partnerships with Britain companies. They are Brazil as a base to tackle the rapidly-growing markets throughout South and Central America.
Visitors to the exhibition can see the latest results of technological initiative in modern Japan.
But the more traditional aspects of Japanese culture are not neglected. The historic tea ceremony, as much a symbol of the old Japan as the transistor is of the new. And a welcome break for foot-sore visitors.
As a vivid contrast, the video-phone was another popular attraction. Other exhibits which the visitor could play with included computers which challenged them at games of mental agility. Nowadays many old methods have been replaced by machinery, such as this textile equipment.
But the end-product still has an individual appeal.
For the man with a parking problem, an ideal solution. This tower allows a lot of cars to be parked in a small ground space, perfect for today's crowded cities. Needless to say, the Japanese are also selling the cars for people to park in the tower.