• Short Summary

    London may be a leading world centre for young people's fashions, but Tokyo is catching up fast.

  • Description

    London may be a leading world centre for young people's fashions, but Tokyo is catching up fast.

    Leading Japanese designer Kansai Yamamoto gave the first European showing of his designs in the fashionable London suburb of Chelsea recently, and in colour and daring they compared well with the wildest inventions of London.

    Japanese production and marketing techniques are of course second-to-none. London observers fear that if they can be harnessed to exploit this kind of fashion creativity, some stiff competition is in the offing.

    SYNOPSIS: Japan invaded London's fashion-conscious suburb of Chelsea recently when leading designer Kansai Yamamoto put his clothes on show in a park. This was a preview of a Yamamoto 'fashion happening' the same evening - the first European showing of his designs.

    Japan is just beginning to show creativity in fashion, but Europeans are already apprehensive about the potential for competition from the land of the rising sun.

    In production and marketing techniques the Japanese are of course a match for anyone, and they are also good at breaking down trade barriers. Kansai Yamamoto already has an outlet for his clothes in a Chelsea shop.

    He is up-to-date as any of the avant-garde Europeans, yet keeps Japanese traditions in mind. This theatre coat with appliqued japanese kite mask hides a daring jump suit with the same motif.

    The cotton dress is similar to a traditional kimono.

    The Japanese can also show the world a useful way of carrying baby around....
    The mingling of all that is most daring in European fashion with traditional Japanese motifs looks like having a good deal of success in world markets. In South Vietnam the Japanese have already persuaded local women to abandon their traditional fabrics and have their wispy clothes. made up in synthetic fabrics. The next break-through may be in Europe.

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    Reuters - Source to be Verified
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