Life magazine, founded 36 years ago as an innovation in photo-journalism, will cease publication at the end of this month.
GV INT Life magazine office
SV Deserted desks
SV Office staff and artists clearing away papers (2 shots)
CU Heiskell speaks over overlaid photos
SOUND STARTS: "All of us...."
SOUND ENDS: "....talent of our photographers."
SV TILT DOWN Photograph of Robert Kennedy assassination
"All of us on the staff have a right to be proud of many things. We can be proud of the black and white photo essay that really became a new form, a new art form. We can be proud of the coverage of the wars from the Spanish Civil War to Vietnam. We can be proud of the courage and the talent of our photographers."
Initials BB/2230 RW/AS/BB/2237
Script is copyright Reuters Limited. All rights reserved
Background: Life magazine, founded 36 years ago as an innovation in photo-journalism, will cease publication at the end of this month.
Its publishers, Time Incorporated, said Life had lost 30-million dollars (about 13 million sterling) in the last four years and faced the prospect of even bigger losses.
They blamed the magazine's death on the growth of television, the popularity of specialised magazines and an impending increase in U.S. postal rates.
In the last two years, Life's circulation had been cut back from 8.5-million to 5.5-million.
The magazine's critics said it had failed to adjust to the electronic age--that readers were not really interested in colour pictures of events such as the Munich Olympics, two weeks after they had seen them live, and in colour, on their television screen.
Chairman Andrew Heiskell outlined some of its achievements.