• Short Summary

    WINTER FASHIONS ARE MAKING THEIR DEBUT IN PARIS THIS WEEK, AND AMONG THE DESIGNERS TO SHOW CREATIONS FOR THE FORTHCOMING SEASON IS CLAUDE MERA, REGARDED AS ONE OF THE TOP DESIGNERS AND MANUFACTURERS OF KNITWEAR IN FRANCE.

  • Description

    WINTER FASHIONS ARE MAKING THEIR DEBUT IN PARIS THIS WEEK, AND AMONG THE DESIGNERS TO SHOW CREATIONS FOR THE FORTHCOMING SEASON IS CLAUDE MERA, REGARDED AS ONE OF THE TOP DESIGNERS AND MANUFACTURERS OF KNITWEAR IN FRANCE.

    HIS NEWEST CREATIONS WENT ON SHOW TO THE PUBLIC TODAY (TUESDAY) AT THE PARIS MOTOR SHOW.

    CLAUDE MERA, WHO MARKETS HIS CREATIONS UNDER THE TRADE NAME "ERAM", BEGAN HIS BUSINESS IN 1964 AFTER BEING DEMOBILISED FROM THE ARMY OF THE ALPS. A KEEN WINTER SPORTS ENTHUSIAST, HE CONCENTRATED, INITIALLY, ON SKI WEAR, BUT LATER BRANCHED OUT INTO OTHER FIELDS.

    NOW, MERA MAKES AND DESIGNS CLOTHING FOR ALL FORMS OF SPORTS FROM YACHTING AND GOLF TO TENNIS AND RIDING.

    THE COLLECTION ON SHOW FEATURED GARMENTS MADE IN WOOL IMPORTED FROM BRITAIN - CASHMERE, LAMBSWOOL, SHETLAND AND CAMEL HAIR. THERE WERE ALSO GARMENTS MADE FROM MIXTURES OF WOOL AND SYNTHETIC FIBRES.

    CLAUDE MERA BELIEVES THAT WOOL REMAINS A HIGH FASHION FABRIC AND APART FROM HAVING A "SMART" APPEARANCE IT OFFERS WHAT NO OTHER FABRIC OFFERS - MAXIMUM WARMTH.

  • Tags

  • Data

    Film ID:
    VLVAEE99FWB31N23X0C4AUDQG954
    Media URN:
    VLVAEE99FWB31N23X0C4AUDQG954
    Group:
    Reuters - Incuding Visnews
    Archive:
    Reuters
    Issue Date:
    29/09/1964
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:02:31:00
    Time in/Out:
    /
    Canister:
    N/A

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