Italy's trend-setting fashion designers opened their first 1984 exhibits in Rome's lavish Excelsior Hotel on January 17, displaying once again the flair and innovation which have become their international trademarks.
SV Models display dresses before spectators
CU AND SVs Buyers watch as models display evening frocks (3 shots)
SV Model with butterfly bow-backed dress
SVs People watch as models display wedding dresses and introduce designer (2 shots)
CU Barocco logo
SV Models display jungle print dresses
SV AND SCU Buyers watch models with dresses and hats (2 shots)
SCUs Girls with hats (2 shots)
SV Models introduce designer
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Background: Italy's trend-setting fashion designers opened their first 1984 exhibits in Rome's lavish Excelsior Hotel on January 17, displaying once again the flair and innovation which have become their international trademarks. Designs by the two fashion houses of Margareth and Barocco, somewhat less well-known than their more publicity-conscious colleagues Gianni Versace, elegant evening dresses. A butterfly bow-backed frock by Margareth was carefully scrutinised by hundreds of buyers and journalists--the arbiters of international fashion, whose orders and press comments can made or break an entire season's collection. Ever-popular wedding gowns, with soft and billowing lines, were also displayed. The House of Barocco took a different approach, applying brilliantly coloured jungle prints on cocktail and evening dresses. Barocco offered a collection of hats too, which framed the mannequins' faces with textured silhouettes and confident colours. Italy's designers have, like much of the international fashion world, been heavily influenced by contemporary Japanese fashion style, but they have moulded and adapted its effects into a series of sought-after garments. Both Margareth and Barocco displayed flowing lines and figure-flattering, languorous styling--always innovative, always immaculately prepared. Judging from this first fashion show of the 1984 season, Italy's refreshingly adventurous designers will make a considerable impact in the world of haute couture this year.