An American firm is cashing on President Nixon's trip to Peking. In San Francisco, a?
GV EXT. Button storehouse
MV INT.Collection of vintage road signs
CU Picture of Mao
SCU and CU Mao buttons (2 shots)
SCU Girl sorting buttons (3 shots)
CU Box packed with buttons
CU & MV Girl packing bags of buttons into drawer
Initials OS/1653 OS/1657
TELERECORDING original on 2691/72 42ft
Script is copyright Reuters Limited. All rights reserved
Background: An American firm is cashing on President Nixon's trip to Peking. In San Francisco, a small import business is currently riding the crest of the new Mao Tse-tung industry. The firm has cornered the market in tin lapel buttons of Chairman Mao, and since President Nixon's trip started, business has been booming.
The buttons are making a big profit. Badges are purchased from a Hong Kong business for five cents, and sold to a China-fixated American public at a dollar and fifty cents each.
SYNOPSIS: President Nixon's visit to the Chinese People's Republic has brought a rush of business to a San Francisco firm that has cornered the market in Mao buttons. Beneath pictures of Chairman Mao, workers are busy stamping "Made in China" on each button -- its already there in Chinese. The firm imported fifty-five thousand buttons from Hong Kong at five cents each, and has already sold fifteen-thousand -- at a cool capitalist profit of a dollar and fifty cents each.
Stamped buttons are stored away ready for a big sales campaign in major cities Now businessmen are wondering if the Chinese will import "I like Nixon" buttons to further cement Chinese-american relations.