• Short Summary

    THE JAPANESE TOY INDUSTRY IS BOOMING, AND NOWHERE MORE SO THAN IN "TOY TOWN", THE TOY-MAKING COMMUNITY SET UP SIX YEARS AGO BY 28 MANUFACTURERS IN TOCHGI PROVINCE, ABOUT 93 MILES (150 KM) NORTH OF TOKYO.

  • Description

    THE JAPANESE TOY INDUSTRY IS BOOMING, AND NOWHERE MORE SO THAN IN "TOY TOWN", THE TOY-MAKING COMMUNITY SET UP SIX YEARS AGO BY 28 MANUFACTURERS IN TOCHGI PROVINCE, ABOUT 93 MILES (150 KM) NORTH OF TOKYO.

    THE TOWN PRODUCES A SIGNIFICANT PROPORTION OF JAPAN'S TOTAL TOY TRADE, NOW EARNING SOME GBP100 MILLION STERLING (250 MILLION DOLLARS) ON THE HOME AND EXPORT MARKETS.

    ABOUT 1,000 PEOPLE ARE EMPLOYED IN TOY TOWN. APART FROM THOSE WHO ASSEMBLE THE TOYS, TEST AND PACK THEM, THERE ARE SCIENTISTS, ELECTRONIC ENGINEERS, DESIGNERS AND MARKET RESEARCHERS WORKING TO MEET THE CONSTANTLY CHANGING INTERESTS AND DEMANDS OF THE WORLD'S CHILDREN.

    THE BULK OF THIS YEAR'S CHRISTMAS-GIFT PRODUCTION WAS COMPLETED BY JULY, BUT SINCE THEN THE TOY MAKERS HAVE BEEN HARD AT WORK TO MEET THE NEW DEMANDS STIMULATED BY THE APOLLO 11 AND 12 MOON LANDINGS.

    THE BATTERY OPERATED ROCKETS, LUNAR MODULES AND MOON VEHICLES, MANNED BY MINIATURE SPACEMEN, COST ABOUT GBP4 STERLING (10 DOLLARS) EACH, AND THE MAKERS HAVE ORDERS FOR TWO MILLION OF THEM FROM THE UNITED STATES ALONE, WHERE MOON TOYS ARE RATED NO. 6 IN THE POPULARITY CHARTS.

    AT PRESENT, TOY TOWN AIMS TO PRODUCE 10,000 TOYS A DAY, AND 55 PER CENT OF THEM GO TO EARN VALUABLE FOREIGN CURRENCY FOR JAPAN.

  • Tags

  • Data

    Film ID:
    VLVADBB7USTRWIDMFNANBI4GX912U
    Media URN:
    VLVADBB7USTRWIDMFNANBI4GX912U
    Group:
    Reuters - Including Visnews
    Archive:
    Reuters
    Issue Date:
    05/12/1969
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:32:00
    Time in/Out:
    /
    Canister:
    N/A

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