• Short Summary

    TV Spelis it Out Fuelish
    BY ANTHONY MANCINI
    The medium: TV spots by actor George C. Scott?

  • Description

    TV Spelis it Out Fuelish
    BY ANTHONY MANCINI
    The medium: TV spots by actor George C. Scott and Miaml Dolphin football star Marv Fleming. The message: "Don't Be Fuelish."
    It is part of a massive advertising campaign including newspaper, magazine and poster ads, urging consumers, in this previously turned-on era, to turn it off or turn it down.

    The conserve-energy blitz was prepared voluntarily by the Advertising Council and the Cunnlngham & Walsh agency for the Federal Energy Office.

    Energy chief William Simon showed the TV commercials to President Nixon and the Cabinet on Wednesday. Simon said they were "sensational," according to Gordon Kinney of the Advertising Council.

    Three Versions
    Both Scott and Fleming appear in 10-, 30-, and 60- second versions, which will be aired on network prime time and during the football playoffs and bowl games this weekend.

    In one of the commercials, Scott stands in an empty classroom and exhorts viewers to turn off unnecessary lights and appliances to conserve energy for vital buildings such as schools.

    Fleming strides through a deserted football stadium and urges teamwork by the American people in the energy crisis.

    Cunningham and Waish senior vice-president Horace Malfa was asked whether the medium was truly the message and viewers wouldn't be inclined to turn off the very TV set on which they were viewing the commercials.

    'No Lifestyle Change'
    Malfa, at a screening of the ads for executives and the press, replied: "We give them ways to save without changing their lifestyles."
    The theme of the print campaign stresses three consumer measures: hold driving speeds under 50 m.p.h.; lower thermostats to 68 degrees: turnoff all unused lights and appliances.

    All the participants in the campaign donated their services. Malfa estimated that the cost of the TV time ??? have been ???

  • Tags

  • Data

    Film ID:
    VLVAD7TDZN471DZHKEI5UHX35L3KE
    Media URN:
    VLVAD7TDZN471DZHKEI5UHX35L3KE
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    01/12/1973
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:00:58:00
    Time in/Out:
    /
    Canister:
    N/A

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