• Short Summary

    The Discount Air Travel Company have set up shop in London to slash the cost of flying--and are offering cuts of 50 per cent in jet travel fares.

  • Description

    CV Sign "50 per cent of jet travel" TILT TO EXT shop

    SV Shop window with flight prices.

    SV INT People buy tickets (2 shots)

    CU TILT DOWN Price list (2 shots)

    CV Company manager, Jonathan Smith talks to interviewer (2 shots)

    CV Mr. Smith speaks (SOUND)

    TRANSCRIPT SEQ 6: SMITH: "The whole business has become so farcical. Nine times out of ten if you answer one of the advertisements in the back page of the Times you find your membership card of your club arrives with your ticket, and you have to sign an affidavit to be a member of the so-and-so cricket club for six months and you've played three games of cricket. Well, the whole thing's just gone so far that there's no point in even having a club any longer. And the other thing's that happening is that the 79 pound student fare for instance. There's an organisation in London now called rent-a-student and you go out to the airport with your rent-a student, with your student, who takes your bags and his passport, goes and buys a 79 pound student fare, checks in your bags, gets his boarding pass and you walk through customs and onto the aeroplane. And when you get across to New York there's another branch of rent-a-student over there except in this country it's four pounds and over there it's eight."

    REPORTER: "What do you think's going to happen to the whole fare structure in the airline industry?"

    SMITH: "I think it's got to change. How it's going to change I really don't know. For far too long the airlines I think have been keeping prices up and putting extra frequencies on far too many seats at the present moment--on the North Atlantic for instance. i think almost everybody regrets the coming of the jumbo jet. They didn't realise that the growth curve was going to flatten out as it has and i really don't know what's going to happen. I think a lot of people worrying about that are not sure at the present moment."


    Script is copyright Reuters Limited. All rights reserved

    Background: The Discount Air Travel Company have set up shop in London to slash the cost of flying--and are offering cuts of 50 per cent in jet travel fares. The company buys their seats in bulk from airlines and charter firms and are defying scheduled airlines regulations by offering tickets to most parts of the world at only three days notice.

    Meanwhile, in Montreal, the International Air Transport Association (IATA) are meeting in a 40-airline closed-door conference--with reductions in air fares high on the agenda. (We refer News Editors to Visnews Production No. 7371/71, International Aviation Conference Will Attempt To Avert Air Fares War, serviced on 30 June.)
    Discount Air Travel Company manager Mr. Jonathan Smith told a reporter about moves which some people have been using to get cheap flights.

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    Film ID:
    Media URN:
    Reuters - Source to be Verified
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