From shaky beginnings in the 1930's, the Japanese motor industry has helped push Japan into one of the world's leading exporters of cars.
From shaky beginnings in the 1930's, the Japanese motor industry has helped push Japan into one of the world's leading exporters of cars. Because they are glamorous, reliable, and technically superb, they have given other countries' car manufacturers some very stiff competition. This VISNEWS TOKYO production shows just why Japanese cars are loved by motorists and feared by competitors.
SYNOPSIS: The Datsun Fairlady Z is just one of the glamour cars which has helped push Japan ahead as one of the world's leading car exporters. From shaky beginnings in the 1930's, the automobile industry became one of the country's top foreign exchange corners--and earned itself a reputation for turning out fast, glamorous, reliable vehicles of the highest technical standard.
A reputation for reliability has come with such successes as the Datsun victories in the last two East African Safaris--the toughest rallies in the world.
Success for the Japanese motor industry as a whole has come quickly....mostly in the past six or seven years. The leader is Toyota, with cars like the Celica 1600 GT....
....and the big Crown De Luxe Toyota began producing in the 'thirties, expanding in the 'fifties, and high-pressure export selling in the 'sixties. Today, it's at the top of the Japanese motor industry, with Nissan a close second, and challengers like Toyo Konyo--this is their Mazda Cosmo Sports--strongly in the running.
The Nissan Cedric hard-top GX was just one 400-thousand cars, trucks and buses exported to the United States, and 600-thousand to the rest of the world. Grand total for last year alone--one million exports.
But one of the most exciting cars in a very exciting market must surely be this one--the rotary-engined Mazda Capella. The manufactures, Toyo Konyo, bought the Japanese rights of the rotary German-designed Wankal engine for several million pounds and spent several million more on improvements. It out-performs the European version, and is said by some critics to be the finest and simplest engine in production. Japanese rotary-engined cars now outsell the Wankel-engined German Ro88, mainly because of a far cheaper price-tag.
Looking ahead to even bigger markets, the Japanese have in mind futuristic cars of these designs....and, if they enjoy the success of the present production models, Western car manufacturers will find competition remaining high.