The accent is on ready-to-wear clothes this year in the Paris Fashion Fair, held at the Port de Versailles.
SCU PAN.. People at fashion exhibition
MV Model displays fashion ZOOM to proprietor of stall
CU Sketches of dresses
CU Model parading in front of stall
SV EXTERIOR.. two models displaying dresses outside hotel
CU's series of couturier's signs
SCU Buyers examine dresses (4 shots)
MV British designer Jean Muir looks at models wearing her designs
MV & GV Models with jackets and trousers in front of buyers
SCU Model displays jacket and trousers (2 shots)
Initials ES. 1138 ES. 1159
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Background: The accent is on ready-to-wear clothes this year in the Paris Fashion Fair, held at the Port de Versailles.
Some big couture houses have opted out of the seasonal individual showings, but most are taking part in this one, directed at a wide public.
More than 800 manufacturers are taking part, and 70,000 buyers are expected from abroad.
SYNOPSIS: The Paris Fashion Houses, many of them specialising this year in ready-to-wear clothes, have put on a vast fair at the Port de Versailles in Paris. Over 800 manufacturers are showing their samples ranges for the coming Spring, taking up more than ten acres of floor space. 70,000 buyers were expected from aborad, representing shops, stores, and even mail order catalogues.
Fashion may be fun to the women who wear the clothes, but here at the Pavilion Sud, it's very big business. On the first day alone just one manufacturing claimed to have received 120,000 pounds worth of orders.
And now many foreign buyers say that they come not to buy, but frankly to scout for ideas. Many are investing considerable sums of their company's money in clothes that they believe women will want next Spring. Away from the exhibition hall, an entire floor of a luxury hotel has been taken over by some of the more exclusive French fashion houses. Many of the top couturiers are concentrating on their ready-to-wear collections. Some visiting buyers order whole ranges. Others buy not the dress itself, but the toilet or pattern, which is then made up abroad.
This Paris week is providing an opportunity too for many visiting designers to make their own export drives. Britain's Jean Muir, for instance, has linked with a French firm, seeing this as a way into Europe. She says that she sees her clothes as feminine, fluid and timeless, and certainly, her elegant, dressy dresses are quite distinctive. British or French-made, the Spring fashion picture is a cheerful one. Many of the trends set by the French couturiers in July have been adopted for the mass market. There's a real boom in blazers, blouses and pleated skirts just on or above the knee.
With trousers flared from the knee they're all part of the sailor-girl look that you just cant escape from. And right across the board, the accents are on bright vivid colours, plus a revival of red white and blue.