At a New York press conference on Thursday, September 23rd, a full size mock-up was unveiled of a new taxi-cab, designed to break with conventional styles and satisfy every requirement of passenger, owner, driver and environment.
LV TILT DOWN from building to taxis
CU PAN Diagram of new taxi in comparison to old taxi
CU Diagram shows difference of private care & new taxis (2 shots)
MV New taxi
CU Front of new taxi'Pratt-taxi'
CU Driver's seat
CU Driver close cab door
SCU Rear of taxi opened to show engine
CU Licensed Mack
CU Door showing rates of fare
CU Passengers entering taxi (2 shots)
PAN Around taxi with passengers seated
GV Street scene taxis now operating
Initials SGM/0151 SGM/0143
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Background: At a New York press conference on Thursday, September 23rd, a full size mock-up was unveiled of a new taxi-cab, designed to break with conventional styles and satisfy every requirement of passenger, owner, driver and environment.
The design envisages a lightweight taxi only a few inches longer than a Volkswagen 'Beetle', yet providing enough interior height for standing upright. A short wheel-base and rear engine will provide for planty of leg room and easy manoeuvrability about crowded city streets.
The owner will be able to change engines in an hour or two, and keep his vehicle on the road. The life-open of a New York taxi is only about two years, and the new one is expected to last for five.
The Pratt Institute, whose students and teachers have developed the taxi design, have joined with the City authorities in New York to apply for a development grant for the project from the U.S. Department of Transportation.
SYNOPSIS: The New York taxi-cab is here to stay - that's the conclusion of a three-year study at Brooklyn's Pratt Institute which has resulted in the design of a new urban taxi-cab. Plans are well-advanced to put a prototype on the road within the next 18-24 months, if financial backing is granted. The Institute calls it the 'Pratt-taxi.
In all size comparisons, the new design Fares well. It is 50 inches (127 cms) shorter than conventional New York taxis, and is none-the-less twenty inches (51 cms) higher - a feature permitting much greater ease of entry and exit for passengers. A full-scale mock-up of the design was seen at a New York press conference on Thursday, when it was announced that the Pratt Institute and the City of New York had applied for a B.S. Department of Transportation Grant to get the new taxi on the road. The designers say it represents the first practical purpose built taxi-cab whose design takes into consideration ovary possible requirement of owner, driver and environment.
The low-emission engine in the back can be quickly changed, an the operator will be able to keep the new taxi on the road. He can expect it to have more room inside for more passengers, and as a lightweight with a short wheelbase it will be much quicker in manoeuvring around crowded city streets. Even an invalid chair will be able to get into it easily on a ramp.
Inside, both passengers and driver have unique head and leg-room, separate air-conditioning, full-size seats and views through skylight and large windows. New York city alone represents a market of about 12,000 taxi-cabs. The new design represents hot competition from conventional taxis.