In the past most African children have had to play with dolls purchased from Europe -- and consequently white in colour.
MB PAN & CUs Girl workers fixing legs & arms on dolls (3 shots)
SV Pants being put on dolls, & blouses fitted (2 shots)
MV, CU Heads being finished (2 shots)
SV, CU Paint sprayed on lips (2 shots)
SV, CU Red paint on cheeks
SV Hair being fixed on head
SV & CU Hair being brushed (2 shots)
SV PAN Head fixed onto body & completed doll put into box
Initials SGM/1125 SGM/1141
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Background: In the past most African children have had to play with dolls purchased from Europe -- and consequently white in colour. But now a Brazilian firm has broken the toy doll colour bar and is winning big African orders by manufacturing black dolls.
The first customers for the new product were in Nigeria. A consignment of 5,000 dolls so delighted local children -- they'd apparently never seen black dolls before -- that more orders soon followed.
Customers in Kinshasa asked the Sao Paulo firm to make up a consignment of dolls wearing Zaire national costume. And now the Brazilians have bulging order books for another 50,000 dolls. They've stepped up production to 1,500 dolls a day to meet the demand.