• Short Summary

    TOKYO'S FAMED GINZA SHOPPING STREET, ALREADY ONE OF THE WORLD'S MOST RIOTOUS DISPLAYS OF FREE-MOVING NEON IN SEEMINGLY ABSTRACT DESIGNS, GETS A COLOURFUL NEW LANDMARK.

  • Description

    1.
    GV ILLUMINATIONS IN GINZA STREET
    0.05

    2.
    ANGLE V..NEON ILLUMINATIONS
    0.10

    3.
    CU FACE ILLUMINATION
    0.23

    4.
    CU ILLUMINATED ANIMATED CARTOON
    0.30

    5.
    GV ILLUMINATIONS
    0.35

    6.
    ANGLE V..PAN DOWN..THE NEW "DREAM TOWER" BUILDING
    0.45

    7.
    ANGLE V..DITTO
    0.47

    8.
    CU PAN DOWN ADVERTISING SIGN PAN DOWN TO GLASS WINDOWS
    0.53

    9.
    TV PEOPLE SEEN FROM TOP OF TOWER
    0.56

    10.
    LTV DITTO
    1.01

    11.
    SV INT..SHOPPERS LOOK INTO STORE
    1.02

    12.
    SV DITTO
    1.05

    13.
    ANGLE V PAN UP AND ROUND .. INTERIOR OF STORE SHOWING CIRCULAR CEILING AND DISPLAYS
    1.14

    14.
    GV EXT.."DREAM TOWER"
    1.16



    Initials DR/S/MR/BB



    Script is copyright Reuters Limited. All rights reserved

    Background: TOKYO'S FAMED GINZA SHOPPING STREET, ALREADY ONE OF THE WORLD'S MOST RIOTOUS DISPLAYS OF FREE-MOVING NEON IN SEEMINGLY ABSTRACT DESIGNS, GETS A COLOURFUL NEW LANDMARK. A NINE-STOREY, GLASS TOWER, WITH A HUGE ADVERTISING SIGN TOPPING IT OFF, NOW ADDS ITS LUSTRE TO GINZA, ALREADY BELIEVED TO CARRY MORE NEON-LIT ADVERTISING THAN EVEN NEW YORK'S RENOWNED TIMES SQUARE.

    THE BUILDING, ROMANTICALLY NAMED "DREAM TOWER", IN REALITY IS A DEPARTMENT STORE. THE UNUSUAL STORE IS ERECTED ON A SITE THAT COVERS ONLY 247 SQUARE METRES. THE STORE OWNER, FACED WITH THE PROBLEM OF EXPANDING BUSINESS AND NO MORE AVAILABLE SPACE, HIT UPON THE UNUSUAL DESIGN FOR HIS NEW STORE, AND THE GLASS-WALLED, CIRCULAR DEPARTMENT STORE IS THE RESULT. THE "DREAM TOWER", SPECIALISING IN WOMEN'S WEAR, COST APPROXIMATELY GBP900,000.

  • Tags

  • Data

    Film ID:
    VLVAB7FOEYLR600C3M3EIJOZ0SWAY
    Media URN:
    VLVAB7FOEYLR600C3M3EIJOZ0SWAY
    Group:
    Reuters - Including Visnews
    Archive:
    Reuters
    Issue Date:
    16/01/1963
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:16:00
    Time in/Out:
    /
    Canister:
    N/A

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