• Short Summary

    The American Revolutionary period and the English Georgian era of elegance are the main themes of this year's Daily Mail Ideal -Homes Exhibition.

  • Description

    1.
    GV Crowds at exhibition
    0.06

    2.
    CU PAN from sign "Daily Mail House of the Year" PAN TO HOUSE
    0.14

    3.
    GV Stavanger chalet house
    0.18

    4.
    SV Woman working in Siematic kitchen
    0.24

    5.
    SV Woman in Bryynzeel kitchen
    0.30

    6.
    GV PAN model of white house
    0.37

    7.
    GV First ever Chinese exhibit at British Ideal Home show (EDS. Good Chinese music)
    0.46

    8.
    SV Large painting of the Great China Wall (2 shots)
    0.54

    9.
    CU Chinese girl doing needle work (2 shots)
    1.04

    10.
    SV and CU Liu Chi-Wu carving ivory (2 shots)
    1.15

    11.
    GV Ivory carvings on display
    1.18

    12.
    SV PAN Chinese goods on sale to public
    1.36

    13.
    SV Polish stand with girls in national costume cutting salami (4 shots)
    1.50

    14.
    SV Visitors sampling French wine (2 shots)
    2.03



    Initials RH/0100 RH/AB/AL/0145



    Script is copyright Reuters Limited. All rights reserved

    Background: The American Revolutionary period and the English Georgian era of elegance are the main themes of this year's Daily Mail Ideal -Homes Exhibition. The exhibition opened at the Olympia pavilion in London, U.K., on Tuesday (9 March) and will run until 3 April.

    This annual exhibition, sponsored by the English newspaper, The Daily Mail, first started in 1908 and has been showplace for the latest trends in homemaking and design since then.

    Every year thousands of people flock to the display and exhibitors from all over the world bring their latest designs to England to take part.

    This year the traditional Grand Hall Spectacular is built around a topical theme - the American Revolutionary period. The theme has been chosen to co-incide with this year's bi-centennial celebrations in American. As well as seeing traditional American designs visitors to Olympia can also see styles that were so popular in England two hundred years ago - the Georgian period which has gone down in history as one of elegance and good taste.

    To emphasise this theme pride of palace in the Grand hall has been given to an impression of the White House - the American presidential home - with the main aisle in the hall leading to it flanked with flowering cheery trees.

    This year the international section has the biggest stand ever by one commercial concern and a huge display by China which is one of the largest foreign government exhibits for many years.

    The Chinese exhibit covers 7,690 square feet (about 100 square metres) with displays of hardware, leather and sports goods, ceramics, craft work, paintings, cloisonnerie, furniture, foodstuff and ivory and embroidery crafts.

    The AEG-Telefunken company has a display called 100 years of Electricity, with a collection of their pioneer pieces of electrical equipment as well as the latest products available.

    This year the Daily Mail House of the Year is the Phillipsburg house - a four bedroom family home whose design is based on the early colonial house built in the United States.

    Another house that is attracting a lot of attention is the Stavanger show house presented by Barratt Developments Ltd of England. The Stavanger is a chalet style house,clad externally in stone to the first level with attractive timber gables.

    SYNOPSIS: The Olympia exhibition centre in London, England, where the annual Daily Mail Ideal Hoes Exhibition opened on Tuesday. This year the house of the year is the phillipsburg design - a four bedroom family home.

    Another home attracting attention is the Stavanger Chalet.

    And ideal for cooks of all ages this dream kitchen by Siematic
    The creativity of French designer, Pierre Cardin, and the experience of Brynzeel got together to create this kitchen.

    Focal point in the main hall is an impression of America's White House.

    This year the biggest foreign country to exhibit is China, with a wide array of modern and traditional wares.

    As well as these masterpieces they are also showing hardware, leather and sports goods, ceramics, furniture, foodstuffs and paintings.

    Since ancient times the Chinese have been renowned for their exquisite embroidery. This year there are several experts at the Chinese exhibition.

    Ivory carving is another ancient art and one of China's leading craftsmen, Liu Chi-Wu is at Olympia to show people how it is done.

    A wide assortment of Chinese foods which are becoming increasingly popular throughout the western world are there to whet the gourmet's appetite.

    Girls in colourful national costume from Poland are there to invite people to sample some of their national delicacies.

    And after visitors have inspected what the world has to offer for their homes an ideal place to finish off the day could be the French wine pavilion.

  • Tags

  • Data

    Film ID:
    VLVAAXOT6UXUG09JJQZC73C28JRES
    Media URN:
    VLVAAXOT6UXUG09JJQZC73C28JRES
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    08/03/1976
    Sound:
    Unknown
    HD Format:
    MP4
    Stock:
    Colour
    Duration:
    00:02:02:00
    Time in/Out:
    /
    Canister:
    N/A

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