For the first time in 100 years of 'haute couture', a leading Paris designer this week will show clothes that are ready to wear -- read-made and machine-finished.
SV Model in pink silk blouse and white crepe skirt, green mid-length jacket, white hat (2 shots)
SV Model in maxi length dress with crystal necklace
SV Model in midi-length wrapover dress, brown dotted (2 shots)
SV Model wearing long white trousers, pink seater and white hat (2 shots) and striped sweater underneath
GV Model down stairs, wearing floral skirt, white belt, and red blouse and white hat (2 shots)
Initials ES. 1250 ES. 1308
Script is copyright Reuters Limited. All rights reserved
Background: For the first time in 100 years of 'haute couture', a leading Paris designer this week will show clothes that are ready to wear -- read-made and machine-finished.
Yves Saint Laurent, the 35-year-old designer, is the man with the new idea that fashion should get out into the street and not be confined only to the very rich woman who can afford to pay for clothes bearing a leading label.
"It's the way of the present-day, fast moving world," Ives said in Paris. "What woman has time for the six fittings she needs for a couture dress? What woman wants to pay the thousand pounds (Sterling) you have to charge for an individual hand-stitched evening dress?"
The designs that Ives Saint Laurent made famous, and many more new creations, will soon be retailing in shops for 50 to 100 pounds (Sterling).
This film, from Visnews cameraman Pierre Rihouet, shows the ready-to-wear collection being unveiled.
SYNOPSIS: Ives Saint Laurent, the 35-year-old Paris fashion designer, began unveiling his read-to-wear collections this week. His latest show has been estimated to attract more than 20,000 buyers, half of them foreigners, to his Paris salon. Fashion observers are predicting giant steps in the 'ready to wear' this year -- several designers have already made it clear that they intend to concentrate more in this section rather than confine their creations to the very rich.
Saint Laurent's latest designs can be expected to be on sale soon for between 50 and 100 pounds (Sterling) -- a far cry from the exclusive creations that required as many as six fittings and cost the buyer as much as 1000 pounds.
Although he ready-to-war market has produced fashion shows before, this week is the first time a leading designer such as Ives Saint Laurent has exhibited comparatively cheaper clothes. Last year, in fact, Saint Laurent decided to make the change from 'haute couture' to the thriving ready to-wear market. Fashion observers are already predicting that other designers will join Saint Laurent in the swing away from the exclusive sections of high fashion and start producing for the new market.
Saint Laurent has also decided to begin designing clothes for the larger woman. French fashion has traditionally been created for the slender figure, but with read-to-wear clothing on the way in, size variations will be seen in shops soon.