• Short Summary

    Rio de janeiro, Brazil, with its trademark of sugarloaf Mountain and international reputation for being a tourist's paradise, is showing off suite another face to the world lately--its booming industry and business scene.

  • Description


    #1::ASA NORMAL


    0-9.
    MS Guy and girl walking along copacabana beach, sea background


    9-15.
    LS People on Copacabana Beach, Sugarloaf, sea


    15-25.
    CU Little kid playing in sand, father picks him up


    25-33.
    MLS Boys playing soccer along beach


    33-39.
    MS Sugarloaf and hi-rise apartments along copacabana


    39-47.
    MS Rio's famous wavy sidewalk mosiacs, boy on bike


    47-54.
    MLS Sugarloaf and building at base


    54-59.
    MLS Sugarloaf, beach and apartments


    59-68.
    MS Girls walking thru one of Rio's parks


    68-78.
    MCU Corcovado Mtn with Christ status, Christ the Redemmer.


    78-83.
    MLS Corcovado Mtn with Christ statue


    83-90.
    MCW Entrance to posh hotel, Copacabana Palace


    90-96.
    MS Hotels along Copacabana Beachfront


    96-100.
    MS Beach and sunbathers, Copacabana Palace hotel bkgnd



    #2::ASA NORMAL


    0-8.
    MS Petrochemical complex


    8-14.
    CU Petrochemical plant


    14-22.
    MLS Petro refinery


    22-29.
    MCU Oil refinery stacks


    29-34.
    MCU Refinery tanks


    34-42.
    LS Avenue President Vargas, centre of Rio financial district


    42-52.
    MLS Bank building in downtown Rio


    52-57.
    CU name "Banco Real"


    57-64.
    MS Banking building lining avenue


    64-70.
    CU name "Banco do Brazil," brasitian central bank


    70-78.
    MS Two commercial banking buildings


    78-85.
    IS Banking building flanking Av. Presidents Vargas, traffic fgnd


    85-90.
    MS Bank building


    90-96.
    MLS More bank building


    96-100.
    MCU sign for "Rio Export Pari" on exposition building




    Initials


    NOTE FOR PROCESS::ROLL #1: ASA NORMAL; ROLL #2: ASA NORMAL ROLL#3: PAUSE THREE STOPS; ROLL#4: PUSH TWO (2) STOPS

    Script is copyright Reuters Limited. All rights reserved

    Background: Rio de janeiro, Brazil, with its trademark of sugarloaf Mountain and international reputation for being a tourist's paradise, is showing off suite another face to the world lately--its booming industry and business scene.

    For the benefit of nearly 2,500 influential businessmen who are visiting the city during the 24th Congress of the International Chamber of Commerce (May 21 to Saturday 27 May), Rio is putting on a special industrial show.

    This is the first time the Chamber of Commerce has held its bi-annual world meeting in Latin American. Delegates represent 80 nations, including the east European communist bloc countries.

    Rio, in turn, showed the delegates not only its natural beauties, but opened a trade fair called, "Rio Export," to exhibit its wealth of industrial products. The fair slogan: "Rio, The Marvellous City, Yes--But That's Not All."
    From all the publicity about Rio's natural attractions, the delegates were somewhat prepared for the striking scenery, during the tours to the Christ Statue atop Corcovado Mountain, and along Copacabana and Ipenema beaches.

    The bigger surprise for the businessmen was the export fair. The 200 stands exhibited products ranging from electronics, heavy trucks and construction machinery, to long-distance buses, furniture and household appliances, foodstuffs, medical apparatus, and recreation equipment such as pleasure boats. One of the biggest export promotions in Brazil, the fair is expected to generate more than $50 million worth of sales.

    This is the other face of Rio, a boom town within Brazil's fast-expanding national economy. Brazil's exports are expected to hit $5 billion this year, continuing the 25% annual of recent years.

    Rio is still Brazil's undisputed centre of tourism, and will remain so. More than 70 percent of Brazil's 400,000 foreign tourists last year visited the city of Sugarloaf, Corcovado, Copacabana, Carnival and Soccer. Tourism too is an important boom industry, growing at 15 percent a year. Traffic of the richer tourists from the United States and Europe is expanding at 25 percent a year.

    Rio has been and still is Brazil's cultural and fashion centre, the nation's style-setter, and leading maker of perfumes and cosmetics.

    The city is the major centre for advertising and publishing. Rio is Brazil's most active transportation centre. The port of Rio is the country's second largest, moving more than 25 million toes a year, and nowhere is the value of air traffic greater.

    Rio residents are the richest and best educated in Brazil, Per capita ???emmy in Rio last year was $1,200. In Sao Paulo, per cognate income was ??? $900. For the whole of Brazil, it was $500.

    General economic activity in Rio has jumped some 80 percent over the past few year. Industrial output is growing at 10 percent a year. Rio's state development agency approved 71 new industrial projects in the last year-and-a-half. The new industries include shipbuilding, pharmaceutical, chemical plants, plus new steel mill, and auto and electronics plants. Rio has a greater preparation of foreign companies that any other region of Brazil; from IBM to Alfa-Romeo, and telefunken, to General Flectric, Siemens, Gillette, White Martins, and Shell.

    Rio's industrial output is still only 20 percent of the total of the manufacturing giant of Sao Paulo. But too, one-third of the Sao Paulo total is linked to auto production.

    On the other hand, Rio's strength is its high industrial productivity and its much larger service sector. Rio's per capital volume of service is 50 percent higher than Sao Paulo.

    Rio products fully 20 percent of Brazil's grows national product of some $52 billion; this from an area less than one percent of the total nation. Rio too is expanding its role as the nations centre for financial decisions.

    The majority of the country's major banks, insurance companies and brokerage houses make Rio their headquarters. Leading the list is the huge federal bank, Banco do Brazil, the largest in Latin America. Rio is also the site for main offices of Brazil's government housing and development banks.

    Downtown Rio's banking district also includes branches of the major international banks; representing the U.S., England, France, Japan, Canada and Germany. The Rio de Janeiro stock market is by far the most important and most active in Latin America. Volume in 1971 averaged around $20 million per day.

    Rio's position in the Brazilian business world is strengthened by having the main offices of the important government corporations operating in petroleum, steel, communications, rail and maritime transport.

    Supporting its drive to expand high-technology industries, Rio can count on a well-developed research and development industry. Rio has Brazil's main concentration of research institutes and technical laboratory, and is the leading supplier of know-how and engineering services.

  • Tags

  • Data

    Film ID:
    VLVAAAMCCO9641Y617AQ0VZR99P7Z
    Media URN:
    VLVAAAMCCO9641Y617AQ0VZR99P7Z
    Group:
    Reuters - Including Visnews
    Archive:
    Reuters
    Issue Date:
    16/05/1973
    Sound:
    Unknown
    HD Format:
    MP4
    Stock:
    Colour
    Duration:
    00:08:05:00
    Time in/Out:
    /
    Canister:
    N/A

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