A new concept in boat shows is being tried out this year along the Eastern seaboard of the United States.
A new concept in boat shows is being tried out this year along the Eastern seaboard of the United States. Instead of displaying their wares in halls and auditoria, boat manufacturers are exhibiting their products in their natural environment.
The largest such in-water show is currently being held in the harbour of the Connecticut town of Stamford. More than 450 power and sail craft from boatmakers all over the world are bobbing about in the Atlantic. Their total worth is estimated at around a half a billion dollars (GBP 200 million sterling approximately).
The range of merchandise is extremely wide. To give but two examples: a $200,000 (GBP 80,000 sterling) 45-foot (9-metre) luxury yacht that sleeps ten nestles beside a do-it-yourself wiremesh-and-fibreglass boat, priced at about $100 (GBP 40 sterling).
The idea behind the in-water shows is that potential buyers will be more sales-receptive when seeing the products in action, than when they viewed them indoors. The promoters predict that before long all boat exhibitions will be held in water.
SYNOPSIS: A new concept in boat shows is being tried out this year along the Eastern seaboard of the United States. Instead of exhibiting their wares indoors as previously, boat manufacturers have put them out to sea. The largest of these shows is being held currently in the harbour of the Connecticut town of Stamford. Around four hundred and fifty craft are on display, representing boatmakers from all over the world: the United Kingdom, Ireland, Sweden, Holland, Denmark, Spain, the United States, Canada, Argentina - and as far away as Hong Kong.
The range is varied: this forty-five foot luxury craft is designed to sleep ten. It sells at around two hundred thousand dollars, but is by no means the most expensive on show..... Perhaps the cheapest is this do-it-yourself kit in wiremesh and fibreglass at a hundred dollars.
Altogether, merchandise valued at around five hundred million dollars is floating around in the Atlantic Ocean, off Stamford, Connecticut.
What is behind this departure from boat-show tradition is a sales concept. A number of promoters got together and decided that buyers would be more receptive to sales-talk if they saw the boats in their natural environment.
So they hauled them out of the musty halls and auditoria and launched a new kind of water show -- which, they predict, will before long be the only way to display boats.