• Short Summary

    In the United States -- as in other industrialised western countries -- automobile manufacturers have been hard hit by the current economic recession.

  • Description

    In the United States -- as in other industrialised western countries -- automobile manufacturers have been hard hit by the current economic recession.

    Thousands of workers have been laid off and huge areas of land have become parking lots for cars the companies are unable to sell.

    But, within the country, 2 new scheme has dramatically boosted the sales of some models of cars within the last few weeks.

    Chrysler pioneered the scheme two weeks ago. Under it the buyer gets a cash rebate of between 200 and 400 U.S. dollars (about 80 pounds sterling to 160 pounds sterling) on certain models. Other car manufacturers have introduced similar schemes.

    Chrysler say the scheme has had immediate effects -- during the second ten days of January the company sold 90 percent more cars than during the first ten day period of the month.

    But the scheme has come too late to save many smaller automobile dealers.

    Bob Ray is a car dealer in Burlington, Vermont. The rebate scheme has brought him no rise in sales figures and he is closing down.

    The firm lost 25,000 U.S. dollars (about 10,800 pounds sterling) last year and the losses, he says, would have been higher this year if the showroom doors had stayed open.

    So, the firm is selling more than 40 cars at cost price and -- after nearly 50 years in business -- is dismissing its staff of 16.

  • Tags

  • Data

    Film ID:
    VLVAA1MAJVWJL56X0LHGUZ1PEVN12
    Media URN:
    VLVAA1MAJVWJL56X0LHGUZ1PEVN12
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    27/01/1975
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:43:00
    Time in/Out:
    /
    Canister:
    N/A

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