• Short Summary

    Capacity crowds have been packing the Salon des Arts Menagers at Paris's Grand Palais.

    The Salon?

  • Description

    Capacity crowds have been packing the Salon des Arts Menagers at Paris's Grand Palais.

    The Salon displays household appliances and labour-saving gadgets that, mainly because of Government luxury taxes, are 20 to 50 percent more expensive than they would be in the United States, for instance.

    Yet everything from deep-freeze units to electric potato peelers are selling at such a rate that officials confidently predict that France's first full year under an austerity economy will mark a new high in luxury household item sales.

    This quiet confidence characterised the behaviour of the salesmen at the Salon. Except here and there, the accent is on the "soft sell". This is especially true at the elaborate displays of General Motors. Electrolux and Bendix, who rank as France's leading suppliers of refrigerators, washing-machines, and vacuum cleaners.

    The growing popularity of credit-buying on long-term, low interest installments and a publicity campaign that has "gradually educated the French people to spend their extra francs on making their homes more comfortable instead of on outside distractions," are regarded here as a major American contribution to the betterment of business.

    From the standpoint of spectacle, the Salon's main attraction this year is the "Sahara House", showing the type of residence planned for French communities in desert oil lands.

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    Reuters - Source to be Verified
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    Available on request
    Black & White
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