Fresh from his Indian Presidential primary election victory, US Vice-President Nixon opened the fourth US World Trade Fair in New York's Coliseum, May 4, where 80-million-dollars-worth of goods from 66 nations are on show.
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Background: Fresh from his Indian Presidential primary election victory, US Vice-President Nixon opened the fourth US World Trade Fair in New York's Coliseum, May 4, where 80-million-dollars-worth of goods from 66 nations are on show. Over 3,000 exhibits, ranging from light agricultural machinery to traditional Oriental handicrafts cover nine acres and four floors of the building.
This year's Fair is expected to attract the largest number of visitors. Last year half-million toured the show.
Countries exhibiting include Australia, Belgium, Canada, France, Britain, Hong Kong, Japan, Netherlands, Russia and Yugoslavia. Exhibits have been arranged into five major classifications: - textiles, jewellery, handicrafts, furniture, books:National pavilions: Machinery and electrical equipment: Sports goods: Food.
The food section is a rare treat for the gastronome: chocolates from Switzerland, Indian dried prawns, Russian sturgeon, spiced Leyda cheese from Holland, and a Belgian side-walk cafe selling the best of Belgian food and drink, including seafoods, Ekle beer, Bernadine carbonated apple cider and ice creams.
And for the ladies - one of the biggest collections of fabrics and styles ever shown in America. There are Spanish mantillas of silk and cotton, Austrian buckskin gloves, Indian saris, Mexican handbags, and daily fashion show of the latest Israeli rainwear, swimwear and knitwear styles.
Among the latest developments in engineering is a Japanese made bent tube TV set. With an angle of 120 degrees, this set hangs from any wall, like a picture. India has flooded the show with her best manufactured goods in preparation for a hard selling campaign fans from India ever shown in USA.
Described by President Eisenhover as a firmly established marketplace "where world peace and prosperity are being consolidated through avenues of trade," the Fair covers almost every type of saleable commodity, and there is a special three-day school for visiting businessman on how to sell in America.