The timing of President Nixon's new economic policies and the prolonged West Coast dock strike could not have been worse for the Volkswagen Company operating in the United States.
GV Deserted Los Angeles wharf where Volkswagens are usually unloaded (2 shots).
Beetle coming off transporter.
GV Transporter loaded with VW's.
SVs VW's leaving transporter (2 shots).
GV VW's awaiting initial service.
SV Protective layers being removed (2 shots).
GV Lines of VW's awaiting delivery (2 shots).
SV & CU VW 411
GV & SV VW Distributor.
SVs VW 411's
CU & SV Andi 100 - LS.
SV Toyota sign.
SV & CU Toyota cars (3 shots).
Initials OS/2211 OS/2225
TELERECORDING original colour on 12405/71 86ft
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Background: The timing of President Nixon's new economic policies and the prolonged West Coast dock strike could not have been worse for the Volkswagen Company operating in the United States.
The company is already suffering severely reduced profits on new models and the introduction of their merged Audi cars. These problems, coupled with increased competition from Japanese cars, may herald the end of the famous "Beetle" Volkswagen car. The phaseout in the United States in not far away - perhaps as soon as 1976.
SYNOPSIS: Volkswagen's empty docks on the United States' West Coast symbolise one of the many problems that may soon lead to the end of the famous "Beetle". To get around the two-and-a-half-month-old dock strike, new VW's are unloaded in Mexico and transporter across the border - the operation costs Volkswagen about 70 dollars a car.
President Nixon's 10 per cent import duty and increased labour costs in West Germany are other unanticipated expenses for the company. For Volkswagen, the timing could not have been worse, and profits have fallen sharply - next year they expect a loss. Realising the "Beetle" cannot last forever, VW has introduced several new models .. a costly venture.
In addition to the cost of developing new models, last year's merger with Audi resulted in a 13 million dollar loss on the models alone. All these factors, coupled with recent safety scares about the Volkswagen, could deal a crippling blow to the car. Pollution standards in the United States will create even more problems for the company.
Volkswagens are still ahead of the Japanese cars in sales, figures, but they expect to be passed in next year. If the "Beetle" era ends, it will end a reign of 40 years.