• Short Summary

    American Motors, makers of the first American small car to compete with imported European cars now flooding the US market, have made an astounding recovery with the 'RAMBLER', how being built in Kenosha, Wisconsin.

  • Description

    American Motors, makers of the first American small car to compete with imported European cars now flooding the US market, have made an astounding recovery with the 'RAMBLER', how being built in Kenosha, Wisconsin. Sales of this compact little czar have risen from 84,725 for the full model year of 1957, to 265, 884 in just the first nine months of the 1959 model year.

    Its popularity reflected in the prosperity of the people of Kenosha. This middle-sized Wisconsin lake port city is riding the crest a small car craze. Production lines are working round-the-clock shifts six days a week producing 1,635 'RAMBLER' cars a day. The only complaint heard in Kenosha is from the over-worked store owners and merchants; "The auto workers don't get enough time off to spend their money". In Kenosha time is scarcer than money.

    Wealth and prestige in America's society scale, has in the past been measured by the size of the family car. It was everybody's ambition to 'top' their neighbour with a larger-flashier model. Times have changed. Due to fierce competition from imported French, German and British economy cars, and a threat of an increase in the price of petrol, the American car-owning public (average one and one-fifth cars per middle and upper class family) chose the smaller-zippier models and spurned the larger American chromed 'petrol-gulpers'.

  • Tags

  • Data

    Film ID:
    VLVA947K1Q7B5MRCRMFLWHWJ0IUB5
    Media URN:
    VLVA947K1Q7B5MRCRMFLWHWJ0IUB5
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    22/07/1959
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:16:00
    Time in/Out:
    /
    Canister:
    N/A

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