THE COCO-COLA COMPANY NAMED OFFICIAL SOFT DRINK SUPPLIER FOR 1980 OLYMPICS IN MOSCOW. SALE OF?
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Background: THE COCO-COLA COMPANY NAMED OFFICIAL SOFT DRINK SUPPLIER FOR 1980 OLYMPICS IN MOSCOW. SALE OF FANTA TO CONTINUE UN THE SOVIET UNION FOLLOWING GAMES.
Fanta, a product of Coca-Cola Company will go on the sale in the Soviet Union next year as a result of agreement signed in Moscow on March 14.
Mr Ignati Novikov, Chairman of organizing Committee of Olympiad'80 and J. Paul Austin, Chairman of the Board of the Coca-Cola Company, said the Company was named exclusive official soft drink supplier for the 1980 Olympic Games in Moscow, where both Fanta and Coca-Coal will be distributed.
The agreements providing for the continued production and sale of Fanta soft drink in the Soviet Union beginning in 1979 were signed with the Soviet Foreign Trade organizations. Fanta Orange is the largest is the largest selling orange soft drink in the world.
The agreements were signed by Mr Novikov and Mr Austin. The Olympic agreement, in addition to naming the Co-Cola Company as official soft drink supplier for 1980 Olympic Games grants the Company the right to use the official emblem and mascot of the Moscow Olympics in the worldwide promotion and advertising of its soft drink.
The agreements will permit the Company to continue its 50-year association with the Olympics which began at the 1928 Summer Games in Amsterdam, the Netherlands.