• Short Summary

    BRITAIN'S "POP" GROUP, THE BEATLES, HAVE CERTAINLY MADE AN IMPACT ON THE UNITED STATES. HAVING?

  • Description

    BRITAIN'S "POP" GROUP, THE BEATLES, HAVE CERTAINLY MADE AN IMPACT ON THE UNITED STATES. HAVING TOPPED THE AMERICA HIT PARADE, THEY'RE NOW BECOMING BIG BUSINESS IN THE WORLD OF FASHION.

    SELTAEB (BEATLES SPELT BACKWARDS) INC., THEIR U.S. LICENSING AGENT, PREDICTS AMERICANS THIS YEAR WILL SPEND ABOUT 50 MILLION DOLLARS ON A WIDE RANGE OF BEATLE PRODUCTS. IN NEW YORK ALONE, FOR INSTANCE, ONE OF THE MANY FIRMS JOINING THE BEATLE BANDWAGON IS HARD-PRESSED TO KEEP UP WITH DEMAND FOR BEATLE DRESSES, HATS, PYJAMAS AND SHIRTS.

    OTHER FIRMS ARE PRODUCING SUCH ITEMS AS BEATLE WIGS. ONE FIRM, SWITCHING FROM TOYS, IS MAKING 15,000 WIGS A DAY; YET ITS SALESMEN CLAIM A BACKLOG OF ORDERS TOTALLING HALF A MILLION. THE WIGS, BEING SOLD BY DEPARTMENT STORES ACROSS THE UNITED STATES, FEATURE BEATLE-STYLE "BANGS" -- THE HAIR ALMOST DOWN TO THE EYES.

    AND MORE BEATLE ITEMS ARE ON THE WAY. DOLLS OF THE FAMOUS GROUP SOON WILL BE ON THE MARKET, AS WILL THEIR DISTINCTIVE TROUSERS -- NARROW-LEGGED AND SLIGHTLY BELL-BOTTOM. THE BEATLES THEMSELVES, THEIR AMERICAN TOUR COMPLETED, TODAY (FRIDAY) LEAVE FOR HOME, LEAVING BEHIND A MULTI-MILLION DOLLAR FAD -- A CRAZE THAT'S CALLED "BEATLEMANIA".

  • Tags

  • Data

    Film ID:
    VLVA8YVJZVICAPABDLV3SXGEQA6NO
    Media URN:
    VLVA8YVJZVICAPABDLV3SXGEQA6NO
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    21/02/1964
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:31:00
    Time in/Out:
    /
    Canister:
    N/A

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