• Short Summary

    Laws to ban cigarette commercials from United States television came into force on January 1st this year...

  • Description

    1.
    GV & ZOOM OUT finish of horse race
    0.21

    2.
    SV punter PAN to TV screen in room
    0.27

    3.
    CU man studies papers as he smokes
    0.32

    4.
    MV another smoker studies paper
    0.35

    5.
    CU another smoker
    0.38

    6.
    CU woman smoker
    0.42

    7.
    CU cigarette advertisement on television monitor
    0.51

    8.
    SV & GV race-goers near selling windows at tote
    0.58

    9.
    MV woman smoker
    1.02

    10.
    SV people seated
    1.09



    Initials RJ/JF/PS/1616 RJ/JF/PS/1636



    Script is copyright Reuters Limited. All rights reserved

    Background: Laws to ban cigarette commercials from United States television came into force on January 1st this year...but many companies are beating the new measures by advertising on closed circuit television at race tracks throughout the country.

    The idea, probably employed by the cigarette companies to offset the millions of dollars they've put into making commercials, seems to have had little effect on the punters. The commercials come onto the screen at the end of each race which is carried on closed circuit television.

    At meetings in New York, there seems to be the two obvious facts. Those punters who have picked a winner are too busy hurrying to the payout counter to notice the commercials, while those who weren't so lucky are more interested in studying the form of the next race to bother watching the screen. After all, Americans, the world's most avid television fans get more than enough television commercials thrust into their living rooms without having to watch them at the race track. Undaunted by the punter's lack of response, the cigarette companies have signed contracts guaranteeing that their product will be seen on closed circuit television screens at American race tracks for the next three years.

  • Tags

  • Data

    Film ID:
    VLVA8OKJIP3VH6N4E7CSKJE9XNKJX
    Media URN:
    VLVA8OKJIP3VH6N4E7CSKJE9XNKJX
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    11/01/1971
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:08:00
    Time in/Out:
    /
    Canister:
    N/A

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