Laws to ban cigarette commercials from United States television came into force on January 1st this year...
GV & ZOOM OUT finish of horse race
SV punter PAN to TV screen in room
CU man studies papers as he smokes
MV another smoker studies paper
CU another smoker
CU woman smoker
CU cigarette advertisement on television monitor
SV & GV race-goers near selling windows at tote
MV woman smoker
SV people seated
Initials RJ/JF/PS/1616 RJ/JF/PS/1636
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Background: Laws to ban cigarette commercials from United States television came into force on January 1st this year...but many companies are beating the new measures by advertising on closed circuit television at race tracks throughout the country.
The idea, probably employed by the cigarette companies to offset the millions of dollars they've put into making commercials, seems to have had little effect on the punters. The commercials come onto the screen at the end of each race which is carried on closed circuit television.
At meetings in New York, there seems to be the two obvious facts. Those punters who have picked a winner are too busy hurrying to the payout counter to notice the commercials, while those who weren't so lucky are more interested in studying the form of the next race to bother watching the screen. After all, Americans, the world's most avid television fans get more than enough television commercials thrust into their living rooms without having to watch them at the race track. Undaunted by the punter's lack of response, the cigarette companies have signed contracts guaranteeing that their product will be seen on closed circuit television screens at American race tracks for the next three years.